Chhurpi, a traditional hard cheese produced in Nepal's mountainous regions, has gained immense popularity in recent years as an export product. The cheese is made from milk obtained from yaks, chauris, cows, and buffaloes, and is available in both hard and soft forms. Hard Chhurpi has become particularly popular as a long-lasting dog chew, with the demand for it surging in recent years, especially in the US market.
In the last five fiscal years, Nepal has seen a 291% growth in Chhurpi exports, with the export value reaching Rs. 2.91 billion last fiscal year. The US market accounts for the majority of Chhurpi exports, with exports worth Rs. 1.14 billion in the last six months alone. However, the industry faces several challenges, including a lack of storage and transportation facilities, restrictions on animal health and breed improvement, and a lack of technical expertise.
To improve the industry, the Nepalese government can introduce FMD-free zones in production centers and offer financial aid to farmers and business owners in the form of government subsidies. Additionally, quality improvements to Chhurpi and e-commerce trade can help increase sales on international markets. Despite the challenges, the growing demand for Chhurpi has created a lucrative export opportunity for Nepal, and with the right support, the industry can continue to grow and with the right support, the industry can continue to grow and thrive.
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